Top 5 iOS Reference Apps in New Zealand Q4 2023

The fourth quarter of 2023 provided interesting insights into the performance of the top 5 reference apps on the iOS platform in New Zealand. Here, we break down the trends in weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.

Google Translate saw a varied trend in weekly downloads, starting at 1.7K in late September and fluctuating slightly before ending at 1.5K in the last week of December. The app's weekly active users also showed some variability, starting at approximately 61K and experiencing a slight decline to around 58K by the end of the quarter.

The Bible app experienced a decline in weekly downloads, starting at 752 in late September and ending at 713 in the last week of December. Active users saw a peak of 54.4K in mid-October but gradually decreased to 45.6K by the end of December.

PlantAI: Identifier & Diagnose demonstrated a significant increase in weekly revenue, starting at $5 in late September and peaking at $386 in mid-December. The app also saw a steady rise in weekly downloads, starting at 241 and ending at 463 by the end of December. Active users increased from 178 to 1.2K over the same period.

Ancestry: Family History & DNA maintained consistent weekly revenue throughout the quarter, peaking at $1.5K in mid-October and mid-December. Weekly downloads fluctuated slightly, starting at 408 and ending at 467 by the end of the quarter. Active users also showed a gradual increase from 1.1K to 1.2K.

Lastly, Freeview TV Guide experienced a peak in weekly downloads in mid-October at 821, followed by a decline to 246 by the end of December.

For more detailed insights and data, visit Sensor Tower.